How Real Estate Photos Are an Investment

Invest in real estate photos today and reap the rewards tomorrow.

By Jules Romero | November 5, 2020

What most real estate agents don’t realize is that real estate photos are an investment. They not only increase your chances of making a sale, but they also make it easier to connect to new clients. If you’d like to learn more about how real estate photos can set you apart from your peers in the real estate business, read on below.

Do Real Estate Photos Get Results?

Before we get into real estate photos as a tool to grow your business, let’s see if real estate photos get measurable results.

Professional real estate photos result in more clicks on online listings. A study by Papilios Real Estate Photography found that listings using professional photos generated an average 139% increase in clicks compared to listings without photos. That’s significantly more exposure for your listings by merely uploading photos.

Yes, clicks don’t guarantee a sale. But it does mean more potential buyers will view your listings, increasing your chances of reaching the perfect buyer.

Listings with professional photos sold better than listings with amateur photos. The Wall Street Journal found that listings with photos taken with professional equipment sold much faster than listings taken with smartphones.

Photos as First Impressions

A picture is worth a thousand words. This saying becomes doubly true when it comes to real estate, as we’ve confirmed with the data we discussed earlier. 

With the rise of the internet, buyers are doing more extensive house hunting than they ever did before. They filter through websites based on location, prices, square footage, school districts, and other factors. Once they’ve narrowed down their search to suit them best, they tend to scroll through the page paying attention to the photos.

Photos are what most often pique a buyer’s interest in your listing and prompt them to take the next step. Now, photos don’t always seal a deal, but they tremendously increase buyers’ chances of visiting your open house. Therefore, it’s important to get photos of the property before uploading any listing online.

Using Photos To Win Listings

As a real estate agent, you’ll be continually competing with your peers to get listings. Professional photos on previous listings will stand out when meeting with potential sellers. If a seller must choose between a realtor that uses photos in their listings and a realtor that doesn’t, who do you think the seller will choose?

Sellers’ homes are significant investments, and they want their homes appropriately marketed. By integrating real estate photography into your portfolio, you’re showing potential sellers that you mean business.

How Do Real Estate Photos Grow My Business?

We mentioned earlier that uploading photos to your listing increases the chances of buyers visiting your open house. Higher chances of buyers visiting your open house mean you get more time to meet with buyers face-to-face. You can use this time to answer any questions they may have and give them a tour of the property.

Real estate photos can get potential buyers through the door, but it’s up to you to close the sale.

If you sell the property, that’s fantastic! But if you haven’t sold the property yet, you’re still benefiting from your investment in real estate photos. The photos on your listing brought buyers to your open house. 

Of course, only one person can buy the property. But you now have dozens of potential buyers whom you can ask for contact information from. 

Once you’ve gotten their contact information, don’t forget to reach out to them after the event to keep yourself at the top of their minds. Chances are, they’re looking for a property, and you have a listing that might suit them. So, your return on investment, or ROI, from your real estate photos is more business and more clients.

Should I Hire a Professional Photographer?

Taking photos takes time. As a real estate agent, you’ll have to drive to the property and take shots of each room one-by-one. But the work doesn’t end there. Once you get back to your office, you’ll need to pull the images from your camera and edit them on your computer. If you find a blurry shot, you’ll need to go back to the property and take new photos.

Even if you do have the time, you also need skills. And we’re not talking about the skills you obtained from taking selfies or smartphone photos of Mt. Fuji the last time you visited Japan. We’re talking about proficiency over photography concepts like lighting and balance.

A professional photographer has the skills and experience to take high-quality photos for you. Not only will they photograph the property in the best way possible, but they will also take the time to edit them using professional editing software.

Hiring a professional photographer is also beneficial because of the equipment they use. If all you have is a smartphone, you won’t be able to get the best shots possible. Professional photographers carry specialized equipment in the form of professional cameras and tripods. 

How Do I Find the Right Real Estate Photographer?

Not all real estate photographers deliver the same quality. Some photographers are much better than others. So, if you want to get the most significant return on your investment, you’re going to need to find the right photographer for you. Here’s how:

  • Ask them what they offer. Ask the photographer what you get as part of the package. Some photographers may be willing to collaborate with you to make extra marketing materials.
  • Develop a working relationship. If your photographer is jumping from listing to listing and never has time to pick up your calls, they are more interested in getting paid. Find a photographer who truly wants to help you shoot the best photos and is willing to listen to your ideas.
  • Visit their portfolio website. Today, any reputable photographer has a website of some sort. You should visit the photographer’s website and check if their work is what you’re looking for for your listing.
  • Ask them about their attire. This may sound strange, but it is a crucial thing to consider. Your photographer is an extension of you and your business. So, they’ll be representing your business when working at the property. If the property’s seller is present, you’re going to want to make sure that your photographer dresses appropriately.
  • Decide what is most important to you. What do you value more: lower prices with low-quality results or higher prices for fantastic results?

Contact Us

If you’re looking to sell property in the Southern California area, contact Gonz Media today. Gonz Media hits all the right marks for complete real estate marketing solutions. Not only do we go above and beyond to provide quality results, but we also offer several services, such as flash photography, videography, and virtual tours, to suit your individual needs. 


Accinelli, B. (2019, June 13). Why Use A Professional Real Estate Photographer. Real Estate Photography and Video Marketing.

Rowe, H. (2020, March 31). Importance of Real Estate Photography when Selling Your Home. Hunter Rowe.

Merrill, T. (2013, July 23). Blog. FortuneBuilders.

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