You’ll need to set yourself apart from your peers.
Updated | July 20, 2023
As a real estate agent, your income is directly tied to commissions. This means that the more transactions you successfully close, the more money you can earn. However, attracting clients is not as simple as waiting for them to appear out of thin air or magically appear on your doorstep. In the competitive world of real estate, buyers and sellers are seeking the very best agent available for their significant investment. Therefore, it is essential to promote and market yourself effectively to ensure long-term success. In today’s digital age, there are countless methods to advertise yourself as a real estate agent and establish a strong personal brand. If you want to learn how to market yourself as a real estate agent or how to advertise yourself as a real estate agent to maximize your exposure, continue reading below.
Tips on How to Advertise Yourself As a Real Estate Agent
It’s crucial to position yourself effectively as a real estate agent. To succeed in this competitive industry, you need to master the art of self-marketing and advertising. Below are some updated and professional tips on how to market and advertise yourself as a real estate agent.
Publish a Website
In an era where consumers turn to the internet for their every need, having a well-designed website for your real estate business is paramount. Your website will serve as a showcase for potential clients, highlighting the unique value you can offer them.
Be sure to include listings on your website and update them regularly. This will encourage prospects to visit your site regularly as they search for properties. Also, feel free to add something unexpected to set your website apart. For example, you may add a mortgage calculator to your site to add value for visitors.
Start Blogging
Besides setting up a standard website, you can add a section on your site for your blog posts. If you’re not sure what type of blog posts your target market is searching for, tools like Google Analytics and Ahrefs can help.
If possible, don’t forget to add attractive images to your blog posts. If your blog post is heavy on data, consider supplementing the post with an infographic to make it easier for readers to crunch the numbers.
Be Active on Social Media
Social media platforms like Facebook, Instagram, Pinterest, and LinkedIn are fantastic for highlighting beautiful listings and promoting your closings. You can also use Twitter to stay up to date with the latest happenings in your vicinity and engage with active buyers and sellers.
You can also take your social media game up a notch by using paid ads. Ads let you advertise directly to your target audience, focusing your marketing efforts.
Partner With Your Community
Team up with a local organization for community-based projects. Attending special events and volunteering helps you build relationships and network with people. Furthermore, these events are great photo opportunities for your next post on social media.
Maximize Open Houses
It would be best if you were looking at open houses as opportunities. So, it’s best to make the most out of these open houses.
Start by hosting as many open houses as possible. Your primary goal, of course, is to sell. But aside from selling, open houses are prime opportunities to exchange business cards and get contact information from potential clients. Think of the open house as a “party for you.” Highlight your services and offer refreshments, if possible. Engage with potential buyers.
Once you’ve obtained contact information from the open house attendees, send out thank you emails or messages to these attendees. These emails will serve as the door in which you can enter to pitch your services.
Network, Network, Network
You already know that networking is essential. But it’s such a key point that’s often overlooked that we decided to focus on it in this section.
Build a network of professionals. Appraisers, lenders, contractors, and even other real estate agents are all fantastic sources of new leads.
Do your best to set up a referral network with real estate brokers around the nation. When your sellers relocate, help them find a broker to meet their needs.
If you’re a member of the National Association of Realtors, you can access nationwide agent and broker information. And as the referring agent, you’re due a commission when your sellers buy through the broker you referred.
Use Drone Photography
Take breathtaking pictures of the home’s exterior and surrounding landscape using drone photography. You can buy a drone or make use of a drone service like HouseLens or Sold by Air.
Upload these photos on your listings, social media accounts, and website to add some excitement. You can use drone videos to supplement virtual tours or walkthroughs.
Create a Zillow Profile
If you don’t already have a Zillow profile, you need to create one right now.
With nearly 190 million monthly visitors, Zillow allows you to get your business in front of literally thousands of new prospects. So, take the time to set up a Zillow profile. Your profile will let you share listings and connect with potential clients.
Co-Host a Webinar
If you want to make it easy for potential clients in your area to understand the state of the market, partner with someone and host a webinar on a topic that’s interesting to those thinking of making a real estate move. You can partner with a title company, local lender, or even your favorite staging company.
For instance, you could team up with a local home improvement company and conduct an online seminar on the most valuable improvements sellers can make to their property to increase sales prices. Things like these change and can differ per state, so it’s good to host webinars on topics that aren’t touched on often online.
Ask for Referrals
Studies show that 39% of sellers using a real estate agent found that agent through a friend or family member’s referral. If you’re not actively asking for referrals, you should be.
A few months after a buyer settled into their new home, follow up with them, and ask how they’re doing. Be sure to include a referral request when you reach out to them.
Build a Mailing List
It would be best if you actively create and update a list of contacts who want to stay connected to you through email. Remember that under US law, it’s illegal to send an unsolicited email that receivers may view as spam. So, you need consent.
Once you’ve got a beefy list set up, make it a priority to stay connected. Send out a newsletter consistently. You don’t have to send out an email daily. You can opt for weekly or twice a month; the important thing is staying consistent.
In your newsletter, share relevant information with your subscribers. Remember, you shouldn’t be hard selling. You should be providing value to your subscribers and should be nurturing positive relationships with prospective leads.
Utilize Video Marketing
Incorporate video marketing into your real estate agent toolkit. Create engaging video content that showcases your properties, offers tips and advice for buyers and sellers, and provides valuable insights into the local market. Leverage platforms like YouTube and social media to reach a wider audience and increase your visibility.
Ready To Market Yourself As a Real Estate Agent?
Whether you’re a new real estate agent or have years of experience in the industry, knowing how to market yourself as a real estate agent and how to advertise yourself as a real estate agent is crucial. By implementing the tips and tricks we discussed today, you can significantly expand your reach and increase your chances of attracting prospective clients who are eager to hire your services in the future.
At Flux Media, we offer a comprehensive range of services designed to empower real estate professionals in their marketing efforts. From stunning real estate photography that captures the essence of a property to captivating videography that brings listings to life, our team is skilled in creating visually compelling content that attracts potential buyers. Additionally, we provide cutting-edge drone photography and videography services, allowing you to showcase properties from unique angles and provide an immersive experience for your audience. By incorporating these visual assets into your marketing strategy, you can differentiate yourself from the competition and leave a lasting impression on clients.
For more on this topic, check out the video on our YouTube channel. Consider checking out the other articles on our site for practical and actionable tips you can apply today to help you grow your business.
FAQs
How can real estate photography and videography benefit my marketing efforts as an agent?
Real estate photography and videography play a crucial role in marketing properties and attracting potential buyers. High-quality visuals help create a strong first impression, highlight key features of a property, and generate interest among prospective clients.
Can drone photography and videography add value to my real estate marketing?
Absolutely! Drone photography and videography offer unique perspectives and stunning aerial views of properties. This technology allows you to showcase the surroundings, highlight the property’s location, and create visually engaging content that captures the attention of buyers.
How can I incorporate the tips and tricks mentioned in the blog into my real estate business?
To incorporate the tips and tricks mentioned in the blog, start by identifying which strategies align with your business goals. Create a marketing plan that includes utilizing social media, developing a professional website, networking, and leveraging high-quality visual content. Implement these strategies consistently and track their effectiveness to refine your approach over time.
Is it necessary to invest in professional real estate photography and videography services, or can I take my own photos and videos?
While it is possible to take your own photos and videos, investing in professional real estate photography and videography services can significantly enhance the quality and impact of your marketing efforts. Professional photographers and videographers have the expertise and equipment to capture properties in the best light and create visually appealing content that resonates with potential buyers.
Are there any specific marketing strategies or platforms that work best for real estate agents targeting a specific geographic area?
When targeting a specific geographic area, it is beneficial to focus on local marketing strategies. This can include advertising in local newspapers or magazines, sponsoring community events, collaborating with local businesses, and utilizing geographically targeted online advertisements. Additionally, optimizing your website and online listings with local keywords and ensuring your presence in local directories can help improve your visibility within the targeted area.
How long does it usually take to see results from my real estate marketing efforts?
The timeline for seeing results from real estate marketing efforts can vary. It depends on factors such as the competitiveness of your market, the effectiveness of your strategies, and your consistency in implementing them. Generally, it is recommended to give your marketing efforts at least a few months to gain traction and start generating leads. Continuously evaluate and refine your strategies to maximize their effectiveness over time.
Are there any compliance guidelines or legal considerations to keep in mind when marketing myself as a real estate agent?
Yes, there are compliance guidelines and legal considerations that real estate agents must adhere to when marketing their services. These may include accurately representing properties, disclosing any potential conflicts of interest, and following advertising guidelines set by local real estate boards and regulatory bodies. It is important to familiarize yourself with these guidelines and consult with a legal professional if you have any specific concerns.
References
Freedom Trail Realty School, Inc. (2018, January 15). How to Market Yourself as a Real Estate Agent | FTRS. https://www.bostonrealestateclass.com/posts/how-to-market-yourself-as-a-real-estate-agent/
Hart, M. (2019). 12 Insanely Successful Real Estate Marketing Ideas from Top Agents. HubSpot. https://blog.hubspot.com/sales/real-estate-marketing
Keenan, M. (2020, August 19). 10 Best Marketing Strategies for Real Estate Agents. ManyChat Blog. https://manychat.com/blog/marketing-strategies-for-real-estate-agents/
Kokemuller, N. (2016, November 9). What Are the Duties of a Real Estate Salesperson? Work – Chron.Com. https://work.chron.com/duties-real-estate-salesperson-15313.html
