What exactly is included with real estate videography, and how much does it cost?
Videography is undeniably a force to be reckoned with in the real estate market. We live in a digital age where potential homebuyers or renters are more likely to be influenced by a compelling video than still photos. Statistics from the National Association of Realtors show that video marketing can significantly increase inquiries, website traffic, and sales.
Here, we will break down everything you need to know about our real estate videography pricing and real estate photography packages.
What Is Real Estate Videography?
Real estate videography is a form of digital media that can consist of interior and exterior videos, aerial videos, and combinations of still photos that create a comprehensive visual representation of a house and its surroundings.
It allows homebuyers or renters to visually explore a property and experience an immersive viewing of the space, as they would if they were visiting the house. This became increasingly popular during the 2020 pandemic as buyers wanted to experience the property without leaving their homes.
With things mostly back to normal, real estate videography for homes continues to be incredibly helpful in enabling buyers to view a property virtually before they visit in person. Some realtors are even making sales without buyers ever stepping foot into a house!
Real estate videography can be a powerful tool for marketing short-term rentals, such as those listed on Airbnb or VRBO. While it may not be possible to embed a video directly on the listing, many homeowners have found success by creating a separate social media account for their rental property and posting videos there.
These videos can showcase the property’s features, layout, and amenities in a way that photographs may not be able to capture. Additionally, videos can help to create a sense of atmosphere and give potential renters a better idea of what it would be like to stay at the property. Furthermore, videos can help to stand out from competitors and help potential renters to remember the property when they are browsing multiple options.
As you can imagine, this is an especially appealing form of marketing for short-term rental platforms such as Airbnb or VRBO. This is, of course, due to the fact that many people book these places without ever visiting them. But, it is also because using video in your marketing strategy can significantly increase your online presence.
Types of Videos to Use in Real Estate
Different videos are suitable for different purposes, and it’s important to consider which type is best suited for your property. Oftentimes, agents or homeowners will opt for a combination of videos to create a comprehensive overview of the house, its location, and the people behind it.
Here are some of the most common types of videos used in real estate:
Walkthrough Video Tour
These are by far the most popular type of real estate videos. These videos are designed to give potential buyers or renters an immersive experience as if they were touring the house themselves. It gives them a feel of the flow of the house and helps them imagine living in it.
Aerial Video
This video gives buyers an aerial perspective of the property and surrounding area. These videos usually involve drones and are used to highlight the exterior of the property and its surroundings.
Agents and property owners can also use them to show buyers the feel of the surrounding neighborhood and what is nearby. This could include parks, schools, restaurants, or other local attractions.
About Video
This video introduces the realtor or property manager to potential buyers and gives them an idea of what it would be like to work with them. It is a great way to show potential buyers that you are reliable, trustworthy, and knowledgeable about the property they are interested in.
Key Benefits of Real Estate Video Marketing
These key benefits of real estate videography are common in video marketing statistics across the board, although they can be amplified in the real estate industry. This is because video lets you capture views of areas that clients would otherwise miss in photos, such as a great view of the backyard or an entire neighborhood.
Some key benefits of video marketing include the following:
- Increased Lead Generation
- Increases website traffic and online presence
- Faster selling times
- Conveniently reaches a broader audience
- Decreases waste viewings by 40%
- Builds trust with potential buyers
- Increases the likelihood of homeowners working with a real estate agent
Average Pricing Rates for Real Estate Videography
Real estate photography packages are common knowledge, but what about videography packages?
The cost of real estate videography packages and services varies depending on various factors. On average, you can expect to pay anywhere from $700 to $1,400 for a photography and videography package. Alternatively, you can opt to request services a la carte.
To view our full range of packages and a la carte pricing, please refer to our real estate photography and videography pricing page.
What Factors Affect Real Estate Videography Pricing?
Real estate videography pricing can be complex as it depends on several factors.
These factors include:
Experience and Equipment
The experience of the videographer and the quality of their equipment will understandably affect pricing. For example, an experienced videographer using high-end cameras and state-of-the-art editing software will cost more than just starting with a basic camera setup by a newbie.
That said, it’s important to remember that selecting a videographer based solely on price can be risky. It may result in low-quality video footage that does not convey the value of your property, defeating the purpose.
Location and Travel
The location of the property will affect how much you pay. If the videographer has to travel long distances to the property or around multiple properties, then you can expect travel costs to increase the price.
Property Details
The more complex the project, the more you can expect to pay for the videography services. Property details such as size, condition, number of properties involved, and the number of photos or videos desired will also significantly affect the price.
Editing time for large properties with numerous exterior and interior shots will cost more than for a property that requires minimal shots. This is also true with community real estate production videos that involve shooting in multiple locations, as they need more time and resources than individual property videos.
Length of Video
If you need a long video that includes footage from multiple rooms, amenities, or locations, you will need more content requiring more editing time, thus increasing the cost.
Additional Features
Additional features and special effects will determine the overall quality and pricing of the video. Some videographers offer features such as scripts, drone footage, virtual tour creation, music, and virtual staging. Media teams may include these features in your package, but they will likely lead to increased costs.
Copyright Fees
The videographer usually holds the copyright of the video. Some may include a non-exclusive license in their package, while others may not. You want to ensure that your real estate videography packages include indefinite commercial usage rights.
Editing and Revisions
It’s important to note that editing and revisions are often included in the cost, and you don’t have to pay extra. However, if requested, some videographers may request additional payment for edits or revisions beyond what is included in the package. Be sure to ask for details and get a clear understanding of what to expect.
Packages and What’s Included
The cost of real estate videography packages is typically all-inclusive. The price will include travel time, shooting time, editing, and revisions. Some packages may also have additional features such as:
- Interior + Exterior Photography
- Headshots
- Aerial Photography
- Property Website’s
Although these are not standard inclusions for real estate videography, they can often complement the finished product and increase the overall ROI of the project. The most effective package will include all the elements necessary to make a standout marketing strategy to complement your videos.
Is Real Estate Videography Worth It?
Recent video marketing statistics regarding sales, lead generation, credibility, ROI, and more show that videography provides an excellent return on investment. Many statistics found within the real estate market specifically also align with these findings.
So, yes, real estate videography is worth it. The question you should be asking is which video service and package best fits your business needs and budget.
Flux Media is the perfect place to start if you are ready to invest in professional real estate videography or photography. Get in touch with the Flux Media team today and take your marketing to the next level!
Check out our portfolio to see more examples of our photography and videography work!
